SoundMachine, the premier music subscription service for business, has partnered with Napster to create a new premium music subscription designed to provide a seamless, engaging, and on-brand music experience for large and small retailers, restaurants, spas, or any other company looking to enhance their physical space. Titled Business Premium powered by Napster, the new service blends SoundMachine's robust scheduling and management features with Napster's powerful music programming technology and catalog. The service is available now in the U.S., Canada, and Spain, and will roll out in additional territories in the coming months.

Business Premium will enhance SoundMachine’s powerful in-store music platform with access to hundreds of AI-generated and human-curated stations, as well as the ability to create a custom station starting from an artist or song using Napster’s catalog of millions of songs. These benefits will be coupled with SoundMachine’s existing features, including full licensing for Public Performance within a client’s business environment in the U.S. (via ASCAP, BMI, SESAC, and SoundExchange) and Canada (via SOCAN and RE:SOUND); the ability to upload and schedule promotional messages to play along with the music; program different types of music to play during different parts of the day; mix complementary genre stations to create the perfect in-store audio backdrop; and control music in multiple locations from a central account. For those who just want to hit play, SoundMachine can also create custom playlists designed specifically for individual companies.

“With Business Premium powered by Napster, SoundMachine is bringing the richer consumer experience that clients are used to in their personal lives into a business context,” said Matteo Luppi, Co-Founder and CEO of SoundMachine. “From the huge amount of content we make available to the flexibility and customization features we offer, Business Premium makes it easy for any client to jump in and create the perfect soundtrack for their business. Napster’s capabilities perfectly complement our own, and they have been a fantastic partner throughout the development process. We look forward to many more great things in the years ahead.”

“We’re excited to partner with SoundMachine to provide its customers with enhanced experiences leveraging Napster’s world-class programming, editorial and delivery platform,” said Bill Patrizio, President and CEO of Napster. “Music is a powerful force that can form an unbreakable bond between a listener and a moment, mood, or location. With Business Premium, we are putting that power to work on behalf of businesses and customers around the world.”

“Before we switched to SoundMachine, we were stuck with broad, mostly mainstream stations that didn’t capture the vibe and vision of our café, not to mention there was no customization at all,” said Joel Moses, Director of Operations at Coffee Connection. “Now, we have amazing stations from SoundMachine that are tweaked to fit the time of day, and we are able to play our own promotional messages that we can easily record with just an iPhone. I’m always proud of the music in our location.”

SoundMachine’s Business Premium powered by Napster is available at for $31.95 per month per location when billed annually and $34.95 per month per location when billed monthly after a 30-day free trial. The service can be played with the SoundMachine web player on any tablet or computer, the SoundMachine iOS app on mobile, SoundMachine’s dedicated player hardware, or third-party devices such as Sonos.

About SoundMachine
Founded in 2008 by brothers Matteo and Daniele Luppi, SoundMachine brings commercial background music to the fore with a subscription-based service that gives business owners everything they need to create a seamless, engaging, and on-brand music experience in their stores, restaurants, hotels, spas, or other locations. Clients can choose from three levels of service, with all subscribers receiving full Public Performance licensing in the U.S. and Canada, access to SoundMachine’s collection of professionally curated playlists, and the ability to mix playlists to create the perfect audio backdrop, insert promotional messages, schedule different types of music for different times of day, and control music in multiple chain locations from a central account. Subscribers to the Enterprise plan can also request a custom playlist created specifically for their needs, and those who sign up for Business Premium powered by Napster receive access to an expanded catalog of millions of songs and hundreds of curated stations, along with the ability to create their own custom stations starting from a single artist or song, building a consistent mood. SoundMachine now serves more than 10,000 locations across several countries, with customers including major fashion luxury brands such as Loewe (LVMH Group) and La Perla; hotel, restaurant, and coffee shop chains; and thousands of medium to small businesses. SoundMachine partners include major telecom companies, such as Vodafone, as well as thousands of AV installers.

About Napster
Napster is a leading subscription streaming music service and a major provider of music streaming technologies and services for businesses. Operating in 34 countries, Napster’s proven technologies and unmatched music catalog also power streaming music services for some of the world’s most recognized and respected consumer services companies. The Napster premium subscription service gives millions of subscribers unlimited ad-free access to the music they love anywhere, anytime and on any device - online or offline. Napster combines the iconic history of one of the most recognizable music brands in the world with the vast experience and technological platform of Rhapsody International Inc., the industry’s first subscription streaming service provider. Napster is headquartered in Seattle, with offices across the U.S., Europe, and Latin America, and its respective logos are trademarks or registered trademarks of Rhapsody International Inc. Follow @Napster on Twitter and Facebook, and learn more at

SoundMachine Media Contact
Laurie Jakobsen, Jaybird Communications –, 646.484.6764

Napster Media Contact
Gabriela Junkin, Rhapsody International Inc. –, 206.707.8134