Now available in 32 countries, Rhapsody and Napster are among fastest growing global streaming music services
Today, we announced that Rhapsody and Napster have grown the total paid global subscriber base by 63 percent year over year. In the first quarter of the year, we’ve added an average of 8,000 paid subscribers per day. Today, there are more than 1.7 million global subscribers to Napster and Rhapsody.
Napster and Rhapsody now operate in a combined 32 countries across the United States, Europe and Latin America most recently launching seven new markets across Latin America, including Uruguay, Ecuador, Panama, El Salvador, Nicaragua, Guatemala and Costa Rica.
“Our goal is to inspire a daily music habit by putting the right music within arms’ reach for our subscribers. In less than one year, we’ve more than doubled our catalog size, expanded from three to 32 countries and launched several wireless carrier partnerships across Europe and Latin America,” said Paul Springer, Rhapsody International’s SVP Americas and Chief Product Officer. “In the coming months, we will continue to expand into new markets, further investing in localized content and differentiated product offerings.”
Rhapsody and Napster subscribers are heavy mobile music listeners. Today, 80 percent of all subscribers listen to music on their mobile device and more than 60 percent users exclusively listen on their phones. This increasing shift toward mobile is a place that Rhapsody and Napster are innovating with new features and services that make it easier to collect and build community around music experiences within Napster and Rhapsody.
“We are focused on making Napster and Rhapsody the best service for music fans without interruption by advertising or commercials,” said Springer.
Germany, France and Brazil are the fastest growing markets, but the US remains the largest. In the UK, 79 percent of subscribers are monthly active users. Globally, subscribers listen on average 10 hours of music per week, but in the US alone, Rhapsody subscribers are listening nearly 35 hours
In less than a year, the global catalog size has surpassed 32 million tracks with nearly 30,000 songs being added daily. Some of the most popular songs and artists according to Rhapsody and Napster subscribers include:
Most popular songs:
- Global: “Happy” by Pharrell Williams
- US: “Dark Horse (featuring Juicy J)” by Katy Perry
- UK: “Rather Be feat. Jess Glynne” by Clean Bandit
- Germany: “Happy” by Pharrell Williams
- Brazil: “Royals” by Lorde
Most popular artists:
- Global: Eminem
- US: Eminem
- UK: Ellie Goulding
- Germany: Marteria
- Brazil: Jorge & Mateus
As Rhapsody International’s global footprint increases, strategic partnerships remain a primary opportunity to introduce Napster to a wider audience. In February, Synchronoss and Napster announced a partnership to bundle Napster into its personal cloud solution, enabling carriers to offer a mobile-first global music sharing platform. Napster also recently expanded a partnership with Online Entertainment featuring BMW ConnectedDrive, which now brings direct access to Napster in select BMW models.
Check back soon to get the latest updates on Rhapsody and Napster.