Today, Rhapsody, the original streaming music service, announced an exclusive partnership with Best Buy that will give Best Buy customers complimentary Rhapsody membership with the purchase of a CD. Customers will receive one-month free membership to Rhapsody Premier every time they purchase a qualifying CD in-store or online. This ongoing partnership will give Best Buy customers a way to enjoy a premium on-demand music service where they can explore emerging artists and new music that they may not find while browsing music aisles in store.
“Best Buy customers are some of the most passionate music lovers in the country. This strategic partnership provides these avid fans with a significant value they won’t get anywhere else,” said Jody McKinley, Rhapsody’s vice president, partnerships and distribution management. “At Rhapsody, we believe music should be a daily habit, so this partnership gives Best Buy customers the ability to extend their access to music in more ways and in more places.”
There is an increasing correlation between music discovery through a streaming music service and likelihood to make a music purchase. According to a recent Nielsen Music 360 report, 29 percent of consumers are likely to purchase new music after hearing it through a streaming service.
Rhapsody Premier unlocks Rhapsody’s deep global music library, access to Rhapsody Radio, and exclusive editorial content that will give members new ways to explore and listen to music.
For more information on this partnership, please visit: www.rhapsody.com/bestbuycd.