Aside from a busy racing schedule, George, along with his brother Rich, have started Hincapie Sportswear, an apparel company specializing in premium cycling clothing and jeans designed for athletes. For 2012, George and Rich created the BMC-Hincapie Sportswear Development Cycling Team to foster cycling’s next generation of racers.
Q: Do you have a most memorable music moment, like a concert?
A: I started racing when I was young, and my lifestyle as an athlete never really allowed much time for concerts. When I wasn’t traveling, I was in bed pretty early.
Q: Did you ever dream of being a rock star?
A: I used my race winnings as a teenager to buy an electric guitar and my friends and I would have jam sessions in my room. But once I went pro, my guitar ended up staying home since I was always traveling with and riding my bike. I liked jamming but I loved riding. In the offseason I get to do both!
A: Growing up I’d go through music phases. Sometimes it was rock and at others it was rap. As you can see from on my playlist, my tastes are fairly diverse.
Q: What are you listening to now?
A: I listen to all kinds of music. I like a good beat or hook and pick music based on how it makes me feel and I’m feeling.
Q: What’s playing on your headphones (or the team bus) before the start of Paris-Roubaix?
A: Well, Paris-Roubaix is 157 miles long and takes 6 hours, so we drink coffee on the bus until it’s time to race! But for something like a short, intense time trial, I’ll listen to all genres of music to help focus on the event and get pumped up.
Find George’s playlist here.