Meanwhile, everyone heard a lot about Rhapsody:  from *Billboard*, to the *LA Times*, to *Pitchfork* and all over the Internet. Before the first note was sung at the festival, [Pitchfork](http://pitchfork.com/news/45720-the-pitchfork-guide-to-sxsw-2012/) recommended Rhapsody’s day party (featuring [Washed Out](http://www.rhapsody.com/artist/washed-out), [Zola Jesus](http://www.rhapsody.com/artist/zola-jesus), [Caveman](http://www.rhapsody.com/artist/caveman-indie), [Tanlines](http://www.rhapsody.com/artist/tanlines) and [Gauntlet Hair](http://www.rhapsody.com/artist/gauntlet-hair)) as one of the must-see parties of the week. Once Interactive kicked off, syndicated columnist Eliot Van Buskirk [wrote](http://evolver.fm/2012/03/10/nearly-half-of-all-rhapsody-listening-is-mobile-even-before-full-facebook-integration) an item about Rhapsody’s product vision (which was covered by MusicAlly and [Hypebot](http://www.hypebot.com/hypebot/2012/03/nearly-half-of-all-rhapsody-listening-is-mobile-even-before-full-facebook-integration.html)). Later,  [Billboard](http://www.billboard.biz/bbbiz/industry/digital-and-mobile/sxsw-panel-tackles-questions-perils-of-royalty-1006464162.story) and the [LA Times](http://latimesblogs.latimes.com/music_blog/2012/03/sxsw-2012-the-artists-the-stories-that-made-an-impression.html)  reported the on panel where Jon Maples, head of product, Rhapsody spoke about artist royalties on streaming services. Our concert was later covered by [Pitchfork ](http://pitchfork.com/news/45813-sxsw-washed-out/), and was the[ backdrop](http://latimesblogs.latimes.com/music_blog/2012/03/sxsw-2012-windish-agency-tom-windish-electric-guest.html) for an LA Times story profiling the management company who handled the business for bands performing there.

It was a fantastic week to see music, learn from peers and meet with partners. If you missed SXSW this year, you can live it vicariously on [The Mix](http://www.rhapsody.com/blog/2012/03/sxsw-2012-diary) and on [Pinterest.](http://pinterest.com/rhapsodymusic/rhapsody-rocks-austin-2012/)