Power to the Playlist! Today we’re excited to launch Napster’s new Interactive Playlist Maker available today for iOS and Android. We built a new suggestion wizard – a Tinder-like song recommender – with some tools from our friends at GIPHY to simplify and personalize the process of building and sharing playlists with your Listener Network.
When building a new playlist in the mobile app, the suggestion wizard will pop up to match you with tracks based on what’s already in your playlist and your listening history. The Wizard will match tracks recommended just for you, so swipe right to accept and left to reject.
The update also lets you add animated GIPHY GIFs as cover art for your playlists. When you create a new playlist, Napster will automatically suggest a GIF based on the playlist title. You can use the suggested GIF or select from all the GIFs in GIPHY’s extensive library – the options are endless! The result is a unique way to add more personality to your playlists before sharing them with your Listener Network followers.
“GIFs are the quintessential form of visual communication that can convey emotions and ideas with great nuance,” Danny Chang, Technical Partnerships Manager at GIPHY said. “We’re excited to work with Napster to equip their users across the globe with the power of GIFs.”
To celebrate the new playlist features, we launched an exclusive contest for Napster subscribers: Starting today, listeners who create a playlist using the new playlist builder are eligible to enter a contest to win a free one-year subscription to Napster. Subscribers can enter by posting their playlist on Facebook or Twitter with #NapsterDJ and a link to their public playlist. To learn more, visit http://blog.napster.com/us/napsterdj-contest.
Not a Napster member yet? New subscribers can take advantage of 1 month trial here.